11 researched facts to help you steer your web site SEO strategy
53% of consumers are more likely to look up information about a brand if a friend had recommended it.
Havas Media Social and Lightspeed Research, June 2011
63% of people normally find websites via a search engine.
Verdict Research as cited by digitalstrategyconsulting.com, April 2011
More than 1 in 4 UK adults claim that online product reviews have a major influence on their purchasing decisions.
TGI, June 2011
58% of purchase decisions begin on search engines.
GroupM, February 2011
More than 50% of all consumers have changed their perceptions about brands based on social influences.
GroupM, February 2011
27% of people rarely or never look at more than one page of search engine results.
Verdict Research as cited by digitalstrategyconsulting.com, April 2011
Researching products and services is the second most popular online activity among Brits with 3 out of 4 UK internet users doing so.
Office of National Statistics (ONS) as cited by eMarketer, September 2010
Social sharing now produces an estimated 10% of all web traffic and 31% of referral traffic to sites from search engines and social networks.
Starcom MediaVest Group and Rubinson Partners as cited by Brandchannel.com, June 2011
Video is the most social and engaging medium: 1 in 3 video viewers comment, 2 in 5 upload videos, 1 in 2 regularly share videos, more than 1 in 2 view online videos with others.
ComScore, January 2011
Half of men and 3 out of 4 women access the internet from their phones.
Carphone Warehouse, April 2011
Nearly 1 in 5 consumers (17%) stated they were likely to buy from a brand if it was recommended by someone they knew.
Havas Media Social and Lightspeed Research, June 2011
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Blessings, Steu
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