SEO: develop your site/blog for more exposure in search engines

Google, like it or not, is a global ally in your online marketing plan. To take advantage of 'em, isn't going to cost you a dime in cash flow - if you follow my three tips. 

For example, it'e easy to find me - just google "seo ashland oregon" (without quotation marks) and I am the third search result listing on the first page search results.

Or, google ashland oregon taxi, and my client, Yell OH Taxi, is the first search result on the first page of search results. 

Want a global result? Google gold wash plant for sale. My client,goldtowner.com, is listed on the first page of search results.

Finally, here are my three tips to get your SEO mojo expanding.

Do all three, not just one or two, to improve your SEO (search engine optimization). Google has just updated the mechanics of its' search engine methods (aka Panda algorithm) to help small businesses. And, the good news is they are going to keep making positive change for us small businesses - this is just the foundation work talking place now.

Okay, here you go with my free techniques to benefit your SEO ....

#1 Gmail Centric
Hey, I know gmail reads your email so I no longer use it for my personal email. But, for business, you gotta have one gmail account to firmly boost your SEO. It's easy to forward your gmail content, automatically, to any other email service - for free - click here to learn. So, I am assuming you now have one gmail account established, to move forward with my next free SEO tip.

#2 Get A Google+ Page
This is a free page, and I mean page, to detail your business. It includes your description and link to your web site and/or blog. Once you are logged into your gmail account - click here - to get your Google+ page.

Now, just a note about Page Rankwhich I have covered in detail in a previous newsletter. This ranking is a scale of 0 to 10 with 10 being the best rank to have. A site or blog ranked 10 means lots of links from different geographic locations and lots of visitor traffic. For example, Facebook is a 10 and so is youtube, twitter, linkedin, and of course google+. Just by creating a google+ page and adding a link to your web site, you have told Google that a 10 ranked site now links to your site, which helps pull up (IMPROVE) your page ranking.

Believe me, I don't make this stuff up. You are receiving the nuts and bolts of how SEO works out there in internet land. SEO is not a mystery; it's a science.

#3 Google Maps
When you are logged into your gmail account submit a request to add your biz to Google map(s).Click here to get started adding your location.

It's fine if you don't have a store front but you do need an address, even a private mailbox will do. By placing your biz on Google maps you'll accomplish 1) adding another web site link of a 10 ranked site, 2) enable your business showing up on Google maps when someone is looking for your services/products, and 3) includes your product and service info into Google databases.

Make sure you "verify" your map listing by receiving a postcard from them in the mail. If you skip that verification step then you will not appear on the maps.

You now have three proven techniques to improve your SEO strategy, with the goal being your biz receives more exposure.

Have a question? What to soar in the search engines? Send an email and we can connect to discuss your situation.

Blessings, Steu

SEO: Knowledge is power, connections are power - seven steps to find the balance

Sure you know knowledge is power. That has been a maxim of business for decades. Today, in the internet marketing world, a decent SEO (search engine optimization) web master understands the inherent power that quality connections present. The key is finding the dynamic balance between the two.

You can have useful knowledge but with without quality and numerous connections, you will be invisible in the search engines; plus you may not experience high volumes of traffic to your web pages.

Conversely, you can have a lot of connections, but if they are not quality, and there is no useful knowledge, then you won’t have any traffic or search engine visibility.

To improve your PageRank, you want the balance of connections and knowledge to enhance with each other - an informational duet if you like. This is easy to do and a natural result is feeding the search engines more meaningful content about the services and products being offered.

Far too often, I see well intended businesses throwing up a one or two page web site with less than 500 words of any significant key words, thinking they have now set off a beacon for the world to see. Nope. These sites always have a PageRank of less than 2; trying to find then in the search engines is akin to finding a needle in a haystack.

Valuable web sites are not just a shingle, or rolex card. They are an experience. They are helpful. They are worth remembering.

You see these “shingle” sites everywhere and sometimes they have a form where you can request information of one sort or another. I never touch those sites. One reasons is they have no charm or personality and they beg the question, “Where and who will receive my information if I use that form?”

This “shingle” approach to web sites has puzzled me for a while until I had a meeting yesterday with a prospective client and saw he had a few of them. They all had PageRank of zero, no traffic for over three years, and no meta tags. I discovered in our conversation that he does traditional direct marketing using post cards. Then the light went off. His “shingle” sites were each like a post card he is familiar with doing. 

He was applying his understanding of direct marketing to internet marketing and it wasn’t working at all. Duh. Two very different words.

Internet marketing, for the long term, requires quality connections and quality knowledge. Here are top seven characteristics of that mix:

1. Content must be educational not just a sales pitch or info offer.

2. Connections present to other sites/blogs with relevant content on pages that are linking.

3. Content and meta tags contain researched phrases.

4. Connections exist to sites/blogs that have higher PageRank than your site.

5. Text links use your marketing slogans or key phrases when linking to other sites or when creating a link back to your site (organic back link).

6. When using images make sure you use your key phrase or slogan in the image properties.

7. Use regular blogging and social media to make more quality connections.

Yes, knowledge is power and so are quality connections. If you want to boost your web presence and have a beneficial web reputation then you must learn to balance them on your web/blog pages.

Steu

Steu Mann 541 210 4375
EzWebManifesting.com

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SEO - Search Engine Optimization,& Web Site Design