First, no worry to most everybody on this one.
The majority of mom and pop web sites are not even close to stepping on this land mine. The sites that need to worry are the ones building links to their site, from other sites, on a rather massive scale.
As Matt alludes to in this video, links to your site pages from other web sites and blogs does help improve your page rank. But, when too many links are linking to you from mysterious sites then you are in the land of negative SEO. Google has a special team, which Matt heads up, that deals with these kinda SEO challenges.
Bottom line, get links to your pages from other reputable web sites and blogs but don't try to fake it. Matt's team will catch you.
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Steu Mann is an SEO Specialist. He has been successfully working with online technology since 1997. Follow him on Twitter at @EzWebManifest. If you enjoyed this article, you can subscribe to receive Free Web Site Tune Up Tips in the future.
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