AFFILIATE ADVERTISING EXPLODING: MOBILE COMPUTING CONTRIBUTES
Online marketplace offers unprecedented opportunities to reach potential customers
Affiliate marketing is a simple, century old approach to marketing: friends telling friends about good things. Advertisers, aka suppliers, display their product/service which enables affiliates to sell them and earn a commission. There is a multitude of online technology making all the transactions seamless including payments. Being a marketer, affiliate network member, costs nothing and provides access to bushels of advertiser discounts/offers not found elsewhere.
Forrester Research reports that affiliate marketing is a low-risk, high-return strategy for businesses. In the US alone affiliate marketing spending will exceed $4 billion by 2014. Within the next five years, retailers, financial services firms, and online education providers will be the top three spenders in the affiliate marketing arena. At marketingexperiments.com they claimed to have achieved $6.5 million in sales with 50 active affiliates.
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