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Wednesday, October 3, 2012

Facebook redefines measuring the success of your online ads


Facebook is breaking out a fresh perspective in how to measure the success of online advertising, which is important to all online businesses. This will surely impact the Search Engine Optimization (SEO) efforts for businesses web sites and blogs.

The traditional model, which was developed by Google, was to measure ads by clicks - the number of times an ad was clicked by a viewer. 

The new model, according to Facebook, argues that by fine-tuning the number of times a consumer sees an ad as well as ensuring that the ad has reached all of its target audience is a  far more effective measurement of the advertisement.

This new Facbook strategy is built on the number of impressions or views that the ad is seen by people viewing it, rather than click on the ad. Facebook has partnered with Datalogix to research consumer spending on specific products to arrive at this new model of online ads.

Less than one percent of in-store sales tied to brand advertising campaigns on Facebook come from people who clicked on an ad, reports Datalogix, a data mining firm that tracks real-world retail sales.

Steu Mann 

FaceBook: Caught Again Selling Your Info To Raise Some Cash


Social networks are are a fabulous tool for networking, they can also be use to exploit you.

In the news today we have yet another story of how Facebook is selling your information to raise money for its’ coffers. 

I don’t use Facebook personally but I know plenty of people who do and there are billions of users around the world. As far as business goes, it’s a tool I use to disseminate information, much more effective than hanging flyers and lots less expensive then mailing postcards. The trick is connecting with the right people and that just takes time and perseverance.

This new report is saying that FaceBook is selling access to all accounts so advertisers can troll everyone to find email addresses and phone numbers where they can then target buyers of their products and services. If you don’t care about your privacy then that is really no big deal.

But, in the context of Facebook being a gathering place where you can meet and hang out with your friends, this new twist by FaceBook is allowing eavesdropping to be sanctioned in the name of the almighty dollar - greed raises its’ ugly head again.


The top four social networks I use in my search engine optimization (SEO) work are Twitter, Linkedin, Google+, and of course Facebook.


Steu Mann 






Monday, October 1, 2012

Alternative News: Ben Fulford, 1 October 2012


The United States of America Corporation, a subsidiary of the bloodline family owned Federal Reserve Board, has resorted to stealing private funds, and blaming it on “Iranian cyber-attacks,” in order to stave off bankruptcy, according to CIA and other sources. This desperate stalling maneuver comes as the members of the old pentagram of power, David Rockefeller, George Bush Senior, Queen Elizabeth, Evelyn de Rothschild and the Pope all argue amongst each other over what to do next.
The overall picture is that the Queen and the Pope are funneling money to Obama and pushing for his re-election, while the Rockefellers and Bushes are looking towards Asia, according to both CIA and Vatican sources. This leaves the Rothschild’s out on a limb and isolated. Their plan to start war and mayhem in the Middle-East, prior to doubling oil prices, is now starting to look like a really bad, if not fatal, chess move.
Word has also now come back from the Vatican archives about the fate of the Menorahs taken from the Temple of Solomon by troops of the Roman Emperor Titus. According to a senior Vatican archivist,
the original Menorahs from the temple were melted down and turned into small statues that were distributed amongst various Romans and thus cannot be returned to the temple. However, the Vatican also has several solid gold Menorah’s dating back to the time of Jesus that they say they would be willing to hand over to an honorable group of Torah Jews. The Talmudic Jews, whose belief system is Babylonian and Sumerian but not Jewish, would not be considered qualified to receive the Menorahs, the Vatican sources say. Nonetheless, the willingness of the Vatican to make such a gesture would be very helpful to help start a not-so secret operation, code named OSC, that is being proposed by the White Dragon Society. We will talk more about this at the end of the news-letter but for now let us return to the geopolitical situation.
The now collapsing Rothschild game plan for the Middle-East is aiming to cause regime change in Syria, followed by Jordan and then Saudi Arabia as a precursor to doubling oil prices and replenishing Rothschild coffers.
The fact that Israel has been saying since 1992 that Iran “is within a few months” of getting a nuclear weapon and needs to be attacked, is a clear sign the Rothschild game plan has been churning its wheels in the mud for a long time.
The fact that no Western ambassadors followed the Israeli ambassador out of the UN when Iranian President Ahmajinedad made his very peaceful speech, was another sign the apocalyptic plan to start world war in the Middle East has almost no support.
The recent killing of a US “Ambassador” at the non-existent US consulate in Benghazi, meanwhile, turns out in fact to have been the killing of a Bush agent by a Rothschild agent, according to CIA and MI6 sources. This was a proxy battle over oil, apparently.
The Pentagon, now that its Rockefeller and Bush factions have split from the Rothschilds, are seriously considering closing over 44 bases around Iran in order to speed up the collapse of the “attack Iran” Talmudic faction and put a definitive end to the constant “attack Iran” yapping by Rothschild thugs like Benjamin Netanyahu.
The Rockefeller and Bush groups realize that it is now Asia, and not the Middle East, where the main action will be and they are hoping to get a part of it.
However, attempts to start conflict between Japan and China、 or China and other neighbours, are not going to succeed because the Asians are not going to let themselves be fooled into a war that hurts everyone except the arms manufacturers and the usurious bloodline families.
Instead the Asians are doing their best to avoid collateral damage as they watch the slow motion implosion of the old order in the West.
Although most leaders in the West are fully aware the old financial and geopolitical system is falling apart, they cannot decide what to do next.
The bloodline families want to keep their privileges and dynasties intact even as they try to create a more gentle system that gives more “cake” to the commoners. The anti-bloodline gnostic illuminati want a permanent end to bloodline rule. The answer will be some sort of compromise.
The problem though, lies in deciding what sort of new financial and economic system should be used to replace the one that is now collapsing. One group, the Leo Wanta, Mike Cotrell “White Hats,” who were involved in collapsing the Soviet Union, think that trillions of dollars belong to them. Another group says it all belongs to the OITC. Then there are the program people who wish to address historical financial injustices in the West. Then there are the various Asian groups who have been cheated out of their gold and money for the past 100 years and are now demanding restitution.
The White Dragon Societies believe there will be less fighting over who gets what slice of the pie if the pie is big and constantly growing. That is why it is proposing the not-so-secret “inside job,” to be code named OSC, short for Operation Santa Claus.
This would be a giant operation involving the Chinese, Russian, American and other militaries together with industrialists and charities. The goal would be to make sure that every child on earth receives a present and a healthy, delicious meal on December 25th, 2012, the start of the new solar year.
On that day, the Romans could symbolically return the old Menorahs to replace the ones stolen from the Temple of Solomon. After that a new temple could be built on the site of the original one beside the mosque and together with a Hindu Temple, A Buddhist Temple, a Church and a zone for alternative belief systems.
The advantage of a plan like OSC is that it would show how much more humans can accomplish if you get them to sincerely agree to something than if you try to manipulate them with violent, divisive incidents triggered by paid hoodlums. Peace and prosperity are goals we all share.
Source: http://benjaminfulford.net/ Benjamin Fulford


Your Web Reputation: how is it defined? How can you improve it?


web reputation
The signs are everywhere. The online world is eclipsing traditional (paper, radio, television) media day after day. This includes readership, advertising, and conversation too. [NBC news] [Forbes] [BBC] [State of the Media]  

There are only two reasons, I think, you would care about this phenomenal trend. One is your quality of life. The second is how to enhance your business, which is what I am going to talk about in this article.

The background you need to know to benefit your online business is that Google updated it’s analytics system, algorithm, in the Spring of this year. That system measures ALL page content on the web based on a host of variables that in turns produces a ranking system to measure web sites and blogs.  The goal of the update, which is always ongoing, is to provide a Standard by which search engine results will more closely identify with and match with the search engine request made by you the web surfer.

Another way of saying that goal is thus, Google wants to reduce the number of sites being displayed at the top of search engine results that use “less than authentic” ways of promoting themselves. What are these not so acceptable methods? Well, one is “pay for click” visitors. This is where you pay someone to visit your web site so it looks like you have lots of visitor traffic. There are a few others but the idea remains the same - paying for something that brings visitors to your site.

But, let’s focus on the positive.  


How do you gain a good web reputation with your online business? 

It’s all about increasing traffic to your web site. 

It’s all about improving your PageRank.

It’s all about creating a buzz about you around the web on different sites: local and national.

The acceptable method, which the new Google system can measure, is generating traffic to your site from what I call “organic” links. 

The foundation of this lies in creating links to your site from sites that are reputable and have content relevant to your site. Here are some examples.

You own a cookie shop so you get the local Chamber of Commerce to link to you. The Chamber is a business directory so it’s relevant to you. The Chamber is local so this is a good “local” link. Then, placing a link to the web site that buys your cookies to use in their gift baskets,  is an example of a more “national” link.

In that example you covered these three crucial aspects with your links in the search engines: 1) relevant  content, 2) you are a local vendor, and 3) you are a national vendor. This example also  shows how “organic” linking is accomplished. When links to your site are organic, not paid or purchased, they have the highest reputation according to search engine protocols.

Other examples of organic link building include articles that mention your business with stories relevant to your product/services, reviews that talk about your business, and submitting your web pages and blog pages to search engines and directories.  The more organic links that connect to you from other sites, who hold a decent PageRank, the better your web reputation will become.


How do you measure your web reputation or another reputation of another site?

The optimum free method of measuring your web reputation is examining your PageRank. This can be done at this site for free: http://www.prchecker.info/check_page_rank.php. Another free tool to understand your visitor traffic is Google Analytics.

Wikipedia says this about PageRank, PageRank is a link analysis algorithm, designed by the Google that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Sounds ver official doesn't it?
PageRank assigns a number of 0-10 to your site, with 10 being the highest. If you have an “NA” it means your site has not been indexed yet. Until indexing is completed you will not be onboard to be measured. Tell your web person to do it or give me a call.  
Right now, from the work I have seen, an average web site that is healthy has a PageRank of three or four. That means there is a sufficient number of organic links and the traffic is light to moderate.
I have seen high volume web sites with a PageRank of one and two.  I have seen low volume web sites with significant organic links and light traffic at a PageRank of three.  Facebook is an example of a 10; all those “thumbs” you see around the web - each one is an organic link back to the mothership.
Benefits of improving your web reputation

 The benefit is more visibility in the search engines - plain and simple. 

When someone searches Google for “best apple pie” the sites and blogs assigned the highest PageRank with relevant meta tag and page content matching “best apple pie” will be displayed first in the search engine results.


Summary

Building organic links is the foundation of any local or national campaign to improve your visibility in search engines. The easy and free method to gauge your web reputation is based on Google’s PageRank that comprises many variables.  As your PageRank improves and you also hone your meta tag content in concert with your page content to specific marketing strategies, you will see your appearance in search engine results improving.

Steu Mann 541 210 4375
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