Online video is becoming a first stop for many customers, it's an excellent method of internet marketing. Because this technique is fairly new, its' development is comparable to where web pages were a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements. According to Website Magazine, video is a driver of consumer confidence. Consumers are willing to watch videos 60% of the time they are found.
#1 VIDEOS BOOST SEARCH ENGINE VISIBILITY
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)
#2 EDUCATE PEOPLE ABOUT YOUR PRODUCTS
Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
#3 CREATE AN INTERESTING BLOG
It is easier to win customers if you give them a reason to tune in. Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (SEOmoz, October 2009)
#4 ADVERTISE & COMMUNICATE WITH VIDEO
Use video for creative purposes like your newsletter or your periodic update to clients and customers. More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. (MarketingCharts.com, 2012)
#5 OFFER INSTRUCTION Online video makes it easy to follow the adage “Show, don’t tell.” Many businesses have turned to video for instruction manuals and how-to guides.
You can tell somebody over the phone to turn the screw in the top right corner, and they might understand what you mean and they might not. If you show them on a video, they get the point. A recent Cisco survey of US and UK consumers finds that shoppers prefer to research products online prior to making in-store purchases and recommends making video content available in-store by kiosk, touchscreen and smartphone integrations. (Internet Retailer, January 2011)
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